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18 June 2026
How we price digital projects (and why)
Most agencies are vague about money until you're deep in a sales call. We'd rather be upfront.
Fixed-scope projects → flat fee
Websites, apps and defined software builds are quoted as a single flat fee after a short discovery call. The proposal defines design, build, revisions, QA, launch and any support period. Agree these details before kickoff.
Ongoing work → monthly retainer
SEO, paid media, content and app growth don't have a finish line, so they run on a monthly retainer with agreed deliverables, reporting and commercial terms.
What changes a quote
- Integrations with third-party systems
- Content and data migration volume
- Compliance requirements (payments, health, finance)